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Brand and
Visual Identity
In today’s competitive landscape, Branding and Communications are essential tools that shape how a company is perceived, influencing customer loyalty, trust, and success.
Branding when done properly can influence—it shapes perceptions, motivates behavior, and drives action. Over the years, I’ve worked on many brand engagements, helping clients define their voice, craft a distinct visual identity, and communicate authentically in alignment with their purpose.
Business for Sustainable Development
BSD, a GRI Training Partner and trusted sustainability consultant, supports the Philippines’ largest companies through tailored programs at any stage of their sustainability journey. Their rebranding centered on the pinwheel—a symbol of energy, evolution, and progress.
This shift for BSD inspired more businesses to integrate sustainability into their operations, driving scalable change. Their story highlights how branding and purpose influence trust and drive action. I worked on this project from start to finish with Ampersand Design Think Lab.
Establishing an identity that can inspire others, creates an impact that ripples.




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